Director of School Enrollment, Marketing, & Fundraising


Secretariat Evangelization, Education and Formation, Office of Education

The Diocese of Allentown is seeking an experienced School Enrollment and Advancement Director with exceptional skills to analyze, plan, and build enrollment, sales and marketing to lead a comprehensive Catholic School Marketing and Enrollment Program, and create and execute large scale Development Plan(s).  Responsibilities include directing and managing the overall Diocesan School Enrollment/Marketing Program, increase enrollment recruitment and retention in all schools, brand the schools as a system and support local school branding efforts, while also helping schools implement development plans to increase fundraising dollars (annual appeal, major gifts, tax credit program, major events, etc.).  The Director will work in collaboration with individual schools to develop and execute successful marketing and enrollment programs, as well as, fundraising plans.  This position functions as liaison between the Catholic Education, Development and Communications teams. 

A Bachelor’s degree in marketing communications, public relations, business, education or related field is required.  Minimum 5 years of successful marketing, promotions, and brand management experience required.  Minimum 5 years of successful fundraising experience is preferred. The successful candidate will support Catholic values and a commitment to the mission of Catholic Education.  

Additional Requirements:

  • Excellent interpersonal and communication, including strong verbal and written presentation skills
  • Strong project management skills and proficiency; able to execute multiple projects and initiatives simultaneously
  • Ability to work collaboratively with cross-functional teams to achieve success including all levels of management, personnel and volunteers.
  • Creative, tech-savvy, detail-oriented and energized with computer proficiency, including social media. 
  • Event planning for schools as a diocesan group and individual school event support.
  • Meetings and events will require evening or weekend hours.

Please submit cover letter, resume with references and salary requirements by: July 12, 2021 

Diocese of Allentown
Attn:  Director of School Enrollment, Marketing & Fundraising
P.O. Box F
Allentown, PA 18105-1538
No phone calls please.  EOE M/F/D/V